Fernando Alonso is driving for Ferrari’s Formula One team in 2010. Did everyone see this coming? Towards the end of the 2009 season, Santander Bank of Spain finished its 3-year advertising contract with McLaren-Mercedes, announced its commitment to Ferrari’s Formula One team. Rumors around the mill had Alonso going to the Scuderia. Now with that announcement from Santander for the 2010 season, his signing was imminent.
Who says advertising in racing has run its course? This advertising contract, I’m sure, is worth hundreds of millions of dollars. ING, last year, was expected to SAVE $66M to $132M because of cost cutting in advertising for Formula One’s Renault team. Remember, Alonso raced for Renault. Can you imagine the total dollars Santander is spending to promote the most recognized Formula One team with Spain’s most famous racing driver? Those rabid fans are crazy over Fernando Alonso, and with 2 Formula One Drivers Championships, why not? Sounds like a sound investment in promoting the most advanced racing series with one of the most recognizable names in the sport.
Fernando Alonso will be remembered in history as one of the best, his aggressive driving style, his come from behind victories, and his fierce competitiveness. Now he is with the most famous of all teams. I cannot wait to wake up at 7:30 am on the East Coast on Sundays to watch (I would wake up, as many others do, at 4:30 on the West Coast if I still lived in LA.) I have been a longtime Ferrari fan and am excited to see how the next season pans out for Ferrari. It is going to be fun.
Who says advertising in racing has run its course? This advertising contract, I’m sure, is worth hundreds of millions of dollars. ING, last year, was expected to SAVE $66M to $132M because of cost cutting in advertising for Formula One’s Renault team. Remember, Alonso raced for Renault. Can you imagine the total dollars Santander is spending to promote the most recognized Formula One team with Spain’s most famous racing driver? Those rabid fans are crazy over Fernando Alonso, and with 2 Formula One Drivers Championships, why not? Sounds like a sound investment in promoting the most advanced racing series with one of the most recognizable names in the sport.
Fernando Alonso will be remembered in history as one of the best, his aggressive driving style, his come from behind victories, and his fierce competitiveness. Now he is with the most famous of all teams. I cannot wait to wake up at 7:30 am on the East Coast on Sundays to watch (I would wake up, as many others do, at 4:30 on the West Coast if I still lived in LA.) I have been a longtime Ferrari fan and am excited to see how the next season pans out for Ferrari. It is going to be fun.
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